Instagram is a platform used by billions of people from all over the world.
The app has helped many individuals form a community for themselves by connecting with the app’s users. Apart from that, numerous businesses have also gained massive benefits by using Instagram.
The secret to grabbing the benefits that Instagram offers is creating content that encourages Instagram users to engage with them. When you increase the engagement rate of your content, it will be easier for you to grow your profile on Instagram.
Are you wondering why the engagement rate is so important on Instagram? Well, it is because the Instagram algorithm is set to promote content with a higher engagement rate, getting a broad reach for your content.
Instagram itself offers many features that help you effectively engage with your followers. One such feature is Instagram Story. They are short- content that appears at the top of the users’ feeds.
They are fun and engaging; hence, many users spend quality time on Instagram Stories daily. Leveraging Stories in your content strategy is a great way to boost your profile’s engagement rate. To boost your Stories further, you can buy instagram video views and grow your reach on the app.
What are the Benefits of Instagram Stories?
1. Helps You Get a Broader Reach:
The advantage of Instagram Stories is that they are right at the top of the users’ Instagram Feeds. So the chances of them watching your Story are higher, increasing the reach of your content.
Also, every time you add content to your Story, it will be brought to the front of the page, which is another reason they get a better reach. You might have noticed that your Stories have more views when compared to your other content.
2. Get More Followers:
On Instagram, followers are essential; they are the key to your growth on Instagram. This is why increasing your profile’s followers is very important. We have seen that Instagram Stories can get a broader reach, so when you create Stories that catch the audience’s attention, you can get them to follow your profile.
Also, Instagram shows Stories to users based on their past interactions. So, your Story will be seen by users who prefer similar content. This increases the chances of them finding your Story interesting and following your profile.
3. Increases Your Profile’s Engagement:
One factor that makes Instagram Stories highly engaging is that they are short-form content, and hence the content is easily consumed by the audience.
The next factor that increases the engagement of Instagram Stories is that the feature does not depend on comments to engage with the audience; instead, it is more of a personal interaction.
You can use stickers, conduct polls, and keep Q&A sessions on Instagram Stories. The audience will enjoy such engagement more, encouraging them to interact with your content better.
4. Stories Can Promote Your Other Content:
Instagram Stories are a great way to cross-promote your other content. For example, if you want to promote your YouTube video on Instagram, you just need to add the link to your Story, and the users can view your content by clicking on it.
You can also drive traffic to your website or blog using Instagram Stories in the same way. Just add the link, and you can see the traffic to your blog increasing in no time.
How to Create Engaging Instagram Stories?
A. Ask Questions
Instagram Stories have an ask me anything sticker that can be found under the sticker icon. Once you add the sticker to your Story, your viewers will be able to ask you questions, and you can answer them in your next Story.
Many influencers and brands use this option to interact with their audience. This allows the audience to get to know them more, which is necessary to build a solid Instagram presence.
B. Conduct Polls
Another notable sticker feature that Instagram introduced through Stories is the poll feature. You can conduct polls and get your audience’s opinions. Then, you can use the polls to create fun content. For example, you can create a poll that allows users to choose what content they want, and you can use the result to create it.
This way, you are giving your audience what they want, and they also feel involved with you. But to get the best results, you need many people to participate in the polls. So to help you out with that, you can use Inzfy to get more views on your Story and encourage more people to participate in your polls.
C. Share Your Posts to Stories
We all know that Instagram Stories get a broader reach than any other content. So one of the best ways to get more audience to see your content is to share it on your Instagram Story.
This way, even those who had missed out on your content will be able to tap on the Story and view it. By doing so, you are not only engaging with your followers through your Stories but also increasing the reach and engagement of your other content as well. This will help with increasing the overall engagement of your profile.
D. Show Your Fun Side
Keeping your content authentic is the best way to thrive on Instagram. People follow accounts that give them content they can relate to, and they are most likely to find authentic content relevant. To provide authentic content, you should open up to them, and you can do so by showing your fun side.
For example, if you are a creator, you show any fun activity in your life, and brands can opt to go behind the scenes for their production process or do a workplace tour.
This encourages your viewers to interact with your Story, and they also get to know you in a better way, thereby growing your popularity on Instagram. In addition, you can also try using Inzfy to get a better reach for your Stories and improve your Instagram presence.
Instagram Stories is a feature everyone looking to grow their account on Instagram should use. Using them to your advantage can be a game changer in your Instagram journey. Do you want to bring your Stories to life by increasing their engagement rate? These hacks will help you out.